By 1915, Elizabeth Arden has been New York’s golden girl since her beauty salon opened its famous red door five years before.
Against all odds, she’s built an empire.
Enter Helena Rubinstein: ruthless, revolutionary – and the rival Elizabeth didn’t bargain for.
With both women determined to succeed – no matter the personal cost – a battle of beauty is born.
And as the stakes increase, so do the methods: poaching employees, planting spies, copying products, hiring ex-husbands.
But as each woman climbs higher, so too does what she stands to lose.
Because the greater the height, the harder the fall…
A Beautiful Rival by Gill Paul is published on 31 August, 2023.
Read Gill’s feature about successful businesswomen through the ages — including Elizabeth Arden and Helena Rubinstein.
